technically proficient ≠ anti-AppleTV

In AppleTV, day 2, Dave Winer said, “If you’re technically proficient enough to read this blog, AppleTV is not for you.”


I’m quite proficient, I’ve made my living for 30+ years helping others get what they need and want from computing machines of all shapes & prices … and I’ve been reading Scripting News since it’s first few months … maybe from day one (I’m not sure).

I think Apple TV is spot-on brilliant, out of the park strait over center field. I fully understand why geeks think of it as an OSX computer and enjoy hacking it with SSH, VLC and BitTorrent (all tools I use most days). But Apple TV is a brilliant appliance that adds a TV to your LAN and does it with the elegance that apparently only Apple normally delivers.

Does v1.0 do all we geeks want and can imagine? Of course not.
Will it evolve to do more? I dare you to bet against that.

Apple TV is an appliance for all of us. Just because I can explain how it works or know how to enable SSH doesn’t exclude me from wanting one or two or three (I plan to have 1 per TV eventually).

I can explain and repair (mostly) my fridge, washing machine, cars, lawn mowers, computers, telephones, WiFi network, this Blog, a blender, my electric razor and lots of other modern products. Normally I choose products that just work and do what I bought them to do. Also the longer they do that without me having to ‘open them up’ the more likely I am to recommend that product to others.

ie. My Honda lawn mower has been running without a skip for 20 years! I purchased an edger and a trimmer to assist with finishing the lawn … should I want Honda to deliver a mower that edges and trims?

Please don’t equate technical proficiency with thinking that all products should be the swiss army knife of their category.

Love ya Dave … but I think you’re missing the point of Apple TV.

Long time fan,


Disclosure: I have worked for Apple, Inc for about 5 years. I also am fond of the Mini and I own both a PowerBook and an iMac … none of which are swiss army knives of their category. Last, I don’t own a swiss army knife because their too bulky and universal for me.

Explore posts in the same categories: TV

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: